Our collective experience spans the creative and marketing gamut. together we provide the right solutions for our clients.
Bio's
Maruja Bogaard | Digital Media Strategist
Maruja’s diverse background combines exceptional analytical and commercial skills - instrumental in running a successful research and integrated marketing agency - with an extensive artistic career as a professional recording artist.
She has worked with clients such as HBO and the Dutch government, with an emphasis on the data-driven integration of all marketing platforms, and maximizing the power of traditional marketing through the vast potential and reach of digital media. She is keenly focused on turning consumer insights into actionable KPI’s, and championing the “voice of the consumer” to devise cutting edge integrated strategies and ultimately drive ROI.
Tina Hedges | Brand Builder
Tina is a true brand builder—a results-oriented, creative and strategic marketing professional with the reputation of developing successful revenue streams and delivering on product innovation for both fortune 500 corporations and start-ups in the USA, Europe and Asia. During her early career at companies like Estee Lauder and L'Oreal she launched brands and products around the globe.
Tina understands celebrity enthusiast marketing but also appreciates the nuances of how to "integrate influence" across new technology platforms. She has been featured on Bloomberg, CNBC, CBS News and in WWD and Advertising Age.
Janera Soerel | Managing Partner
A former investment banker and media entrepreneur, Janera operates as a marketing and branding strategist specializing in bringing a unique crossover approach that adds genuine value to brands looking to better connect to diverse audiences.
Janera was also the Program Director at the Urban Zen Foundation, created by fashion icon and philanthropist Donna Karan. She created programs to promote the foundation’s mission and hosted exhibitions, panels, and fundraisers with partners including: The Daily Beast, FEED Project, Ariana Huffington, and Amnesty International.
Jack Stallings | Creative Director
As a writer/director based in New York, Jack has concepted, written and directed for brands like the 9/11 Memorial, Citibike and Idlewild Books, and clients such as Havas Worldwide. In his work, Jack focuses on the creation of innovative, integrated campaigns, designed with a voice that drills deeply into a brand’s core identity.
Prior to his work in advertising, Jack worked in Los Angeles as an assistant and associate producer in episodic television, on such shows as The West Wing and The Guardian. He has sold two feature screenplays and done script rewrites for major Hollywood studios.
Kate Tedesco | Content Specialist
Kate Tedesco is a seasoned writer, editor and content advisor with a unique global perspective. She began her career in magazines, covering emerging markets, travel, business and lifestyle trends for publications including Newsweek, Time Out NY and Latin Finance. She also spent time as a Communications Officer for the UN Mission in Kosovo, and as a consultant has guided the communications and content platforms for organizations including Eurasia Group, International Crisis Group and Global Strategy Group. She has a Masters in International Affairs from Columbia University, and has a working proficiency in Spanish and Portuguese.
Advisor
Marybeth Bentwood | PR Specialist
Marybeth drives media strategy, brand positioning and trade board engagement, and has a track record of successful brand partnerships. In addition to founding her own public relations agency, she ran the communications department for a noted wine-producing country’s most celebrated wine importers, and now helms the U.S. office of Wines of Chile. Altogether, Marybeth brings 10 years of strategic communications experience in the wine, travel and lifestyle fields.
